WATERFALL METHODTHE DISTRIBUTION PRINCIPLE USED BY ALEX HORMOZI

Record one long piece of content.
Distribute it across every platform.
One recording turns into weeks of content, emails and ad tests.
Without recording every day.

That's how Hormozi reaches 65 posts a day and keeps 1,300 ads active, using this method.
The map below shows how to apply it in your business.

MY EXAMPLE · WHAT I DID WITH ONE RECORDING

52 min1 long videomy Hormozi analysis

9topic videosYouTube · 3 to 8 minutes

43short cutsInstagram · Shorts · TikTok

POSTSLinkedIn · X · Threads

EMAILSto nurture leads

ADSfrom cuts that attract the right audience

This is my own example. Your number depends on your recording.

01 / RECORDING MAP

02 / LONG RECORDING

03 / REDISTRIBUTION

04 / DESTINATIONS

Record one long piece of content.Distribute it across every platform.One recording turns into weeks of content, emails and ad tests.Without recording every day.

Record one long piece of content.
Distribute it across every platform.
One recording turns into weeks of content, emails and ad tests.
Without recording every day.